Afternoon à la Française: A festive promotional and advertising campaign for French agrofood products in Bahrain
The French products promotional and advertising campaign "Afternoon à la Française " brought together nearly 1,000 people this Saturday , March 26th 2016, at the Sofitel Zallaq.
Organized at the initiative of the Economic department in Manama, the French products promotional and advertising campaign targeting expatriates, Bahrainis and supermarket chains in the Kingdom exceeded the targets that were initially set by the Economic department and its partners: Over 1000 Bahrainis, French and expatriates took part in the event, about thirty French food products are now referenced in supermarket chains Alosra and Aljazira.
The supermarket chains Aljazira , Alosra and Jawad, the French poultry group Doux, the company BMMI and PAUL Bakery &Patisserie participated in this event.
In a festive and friendly atmosphere the event gathered on the beach of the Sofitel approximately 1,000 people.